I pay more attention to Facebook ads than most. Probably because I find their attempts to classify me (as made evident in the ads I'm served) highly entertaining.
First, they tested out the demographic approach: She's single and over 25, so she must be fat, lonely, and desperate to get married:
When that didn't work, they switched to a bit of behavioral targeting:
(Linux systems ninja? I'm flattered ;).
But the latest Adrian Lamo "thought crime" ads have me confused (and slightly worried). Off to clear my cookies. Fast.
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