I pay more attention to Facebook ads than most. Probably because I find their attempts to classify me (as made evident in the ads I'm served) highly entertaining.
First, they tested out the demographic approach: She's single and over 25, so she must be fat, lonely, and desperate to get married:
When that didn't work, they switched to a bit of behavioral targeting:
(Linux systems ninja? I'm flattered ;).
But the latest Adrian Lamo "thought crime" ads have me confused (and slightly worried). Off to clear my cookies. Fast.
In an ironic twist, I would later be hired through a blind bidding process to track & monitor you.
(Not really, but I did end up here just the same.)
Cheers,
A
Posted by: Adrian Lamo | March 15, 2010 at 12:28 AM